The term "indie" has undergone a significant loss of credibility over the years. Originally meant to signify nonconformity, it has now become a generic aesthetic label associated with things like microbrews and mason jars. Many entities claiming to be indie have formed alliances with large corporations, exemplified by Pitchfork, the music-reviewing website once known for elevating obscure bands and critiquing major ones, which was acquired by Condé Nast, the glossy media company, in 2015.
However, recent news that Condé Nast is implementing significant changes at Pitchfork underscores that "indie" still holds importance—something that is alarmingly endangered, particularly in the realm of music.